With the Tiger ads reaching beyond the Faygo market area at the time and the inability to cancel the ads, Faygo shipped products to the wholesalers' warehouses. In the 1960s, the soda's regional popularity expanded when the company began advertising during broadcasts of Detroit Tigers games. Company chemists later resolved this issue by installing a filtration system to remove impurities from the manufacturing plant's water system. īecause the drink had a limited shelf life, the company sold its products only in Michigan until the late 1950s.
#Candy apple faygo series
produced a small series of ads for Faygo strawberry soda starring the Muppet characters Wilkins and Wontkins (best known as the spokes-characters for the Washington, D.C.-based Wilkins Coffee). In 1956, the company created a series of radio and television advertisements featuring a fictional cowboy called the Faygo Kid, who was portrayed in animation for television commercials for Faygo Old-Fashioned Root Beer. The brothers ran the company until the mid-1940s, when they turned it over to their sons. Reproductions built in the Muppets Workshop of the Wilkins and Wontkins muppets The company briefly entered into beer production. The company opened its currently operating bottling plant in 1935 on Gratiot Avenue in Detroit. New flavors in the 1920s were a vanilla flavored soft drink, a seltzer water, "Ace Hi" (similar in flavor to Nehi), and Rock and Rye (named after a Prohibition Era drink). The brothers bought their first delivery truck in 1922, and started home deliveries the following year.
In 1921 as the company expanded, they decided the brand name "Feigenson Brothers" was too long and changed it to Faygo. They built a new plant due to their success on Beaubien Street in Detroit. More flavors were added including Sassafras Soda and Lithiated Lemon. The Feigensons were able to purchase houses, hire their first employee and a second wagon and horse for deliveries. The business grew over the next 10 years. Initially, the brothers used a horse drawn wagon for deliveries and lived above the bottling plant. The original flavors of Faygo (fruit punch, strawberry, and grape) were based on cake frosting recipes used by the Feigensons in Russia. Faygo was founded in Detroit, Michigan, in November 1907, as Feigenson Brothers Bottle Works by Russian baker immigrants Ben and Perry Feigenson.
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